Search engine optimisation

All MWM Systems sites are provided with basic search engine optimisation as standard. So what does that mean, exactly?

Search engines, or spiders as they are sometimes known, crawl the web, following links from one site to another. They index the content on those sites, put all the information in a huge database, and give you the web surfer a method of searching.

What they hunt for in particular, are called metatags. These metatags allow the site to hint to the search engine what they should use as keywords. Of course, in the old days, that was all that you needed. Then a bunch of nefarious characters stuffed their websites full of keywords that had no relevance to their actual content, so search engines had to evolve, and get smarter.

An unseen war has been going on between search engine developers and web developers, as companies try and boost their rankings, by fair means, and sometimes foul.

By far the best process is to look at your site content and set your metatags accordingly - be honest. Try and attract visitors to your site who will be interested in the content. You will get a much better result that way, and if you try some of the underhand methods of boosting ranking, you can be penalised in the rankings, or in a severe case, like one major European car manufacturer, removed from the search engine entirely.

The basic techniques are well known throughout the industry. We add some advanced methods to the mix, indexing not just by page content, but down to the stock and online shop item level. This greatly increases the chance of your site being returned to a search engine user - and best of all, delivers him right to the thing he was looking for, rather than then having to navigate through your site - he may just leave and find an easier match.

There are a few other things that we do - but we're not going to give away our trade secrets!

The basic techniques are well known throughout the industry. We add some advanced methods to the mix, indexing not just by page content, but down to the stock and online shop item level. This greatly increases the chance of your site being returned to a search engine user - and best of all, delivers him right to the thing he was looking for, rather than then having to navigate through your site - he may just leave and find an easier match.

There are a few other things that we do - but we're not going to give away our trade secrets!